As a senior member of the Marketing Leadership Team, this role is responsible for leading the development and delivery of a fully integrated D2C marketing strategy for the eFinancial and Fidelity Life businesses. This includes customer acquisition and retention campaigns, content management across digital touchpoints (i.e., websites, social, mobile, etc.), and brand development. The position reports to the Chief Marketing Officer.
Working in a cross-functional environment, the role will be based in Chicago with some travel required to the Seattle, Washington area.
Fidelity Life Association is a leading provider of financial security for middle market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life also pioneered the use of predictive analytics to streamline the underwriting process and revolutionize the speed with which policies can be issued. Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build a consumer-centric reputation based on data analysis and insights.
In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, eFinancial operates call centers in Chicago and Seattle. eFinancial’s licensed agents and representatives reach thousands of consumers each day to help meet their unique life insurance needs – often with just a single phone call. As one of the largest lead-generation firms in the industry, the company is employing data analytics to drive greater economic value for our customers and the firm.
Together, Fidelity Life and eFinancial are revolutionizing the life insurance industry to make life insurance more accessible and affordable for everyday Americans. With an integrated product manufacturing and distribution system, the enterprise is uniquely positioned for closed intelligence and a seamless customer experience.