Fidelity Life/Efinancial

Marketing Director

Location US-IL-Chicago
Job ID
2018-1710

Overview

As a senior member of the Marketing Leadership Team, the Marketing Director is responsible for leading the development and delivery of a fully integrated marketing strategy for the Efinancial and Fidelity Life businesses. This includes customer acquisition and retention campaigns, content management across digital touchpoints (i.e., websites, social, mobile, etc.), and brand development. The Marketing Director reports to the Chief Marketing Officer.

 

Working in a cross-functional environment, the Marketing Director will be based in Chicago with some travel required to the Seattle, Washington area.

Responsibilities

  • Provide strategic and tactical direction for the Company’s marketing presence and campaigns, including company websites, social media, marketing-specific collateral, and communication releases
  • Lead digital content strategy, planning and execution for Efinancial and Fidelity Life to increase organic lead generation and search rankings. Oversee creation, distribution and maintenance of high-impact content including blogs, newsletters, videos, and consumer engagement vehicles. Ensure content is on-brand and optimized for the user experience. Establish measurement and tracking systems to gauge effectiveness
  • Define, develop, and implement marketing strategies to increase customer retention, loyalty, and cross-sell results, grounded in data-based analyses and insights. This includes digital and print communications, Net Promoter Score, and voice of the customer
  • Oversee design and delivery of nurture campaigns that increase prospect engagement and conversion to customers. Leverage testing strategies and tools to refine and reinvent campaigns, continuing to improve learnings and results
  • Set the direction for search engine optimization (SEO) and search engine management (SEM) across businesses. Develop plans to evolve the Company’s capabilities and presence over time
  • Define and build the company’s social media presence from essentially the ground up
  • Create, maintain and socialize brand standards to be implemented across the organization to provide a consistent user experience
  • Oversee analyses of marketing campaign, programs, and initiatives to demonstrate ROMI. Understand and report on traffic trends, funnel analysis, customer behavior; compile insights, analytics and research to drive ongoing Customer Experience and Marketing improvements across buyer journeys
  • Leverage industry, consumer, and competitive research /reports to draw insights and inform marketing programs. Conduct primary research as needed to inform and assess marketing programs
  • Champion the Company’s public relations strategy which may include byline articles, press releases and media interviews
  • Lead internal team and external agencies/vendors, to create and execute compelling campaigns, content, and marketing programs that deliver results

Qualifications

  • Bachelor’s degree in marketing, integrated communications, digital marketing, or similar field. MBA or Master’s degree in relevant field is preferred
  • 12+ years’ experience leading teams in D2C marketing environments, preferably in insurance or financial services
  • Ability to build vision and transform online presence for customer acquisition; enthusiasm and drive for significant upgrades and improvements in digital experience
  • Metrics-driven with a focus on continuous improvement
  • Excellent business judgment, analytic, creative, and problem-solving skills, with experience applying these skills to design and implement digital marketing campaigns for customer acquisition and retention
  • Exceptional written communication skills: high-impact marketing assets and presentations; intuitive and well-structured reports and dashboards; and deep-dive marketing analyses
  • Understanding of latest online marketing concepts, SEO/SEM, mobile strategies, digital innovations, leading infrastructure technologies and best practices
  • Knowledge of, and experience working with, content management systems, CRM systems, marketing automation tools (Marketo strongly preferred), Analytic Tools (Google Analytics, Optimizely) and online video platforms
  • Ability to effectively lead, coach and develop marketing staff; and manage external agencies/vendors
  • Superior project and time management skills needed to organize and manage multiple initiatives simultaneously

Additional Characteristics:

  • Strategic thinker and problem solver who is willing to roll up his/her sleeves
  • A self-starter and continuous learner who integrates new knowledge quickly into action
  • A collaborative style, able to build relationships and work with diverse constituencies; a candid, open communicator, a good listener with sensitivity to multiple styles and perspectives
  • Creative and innovative in seeing new possibilities, and resourceful in implementing as appropriate
  • Strong leadership presence, character, and integrity; ability to lead and influence up, down and across the organization
  • Positive and energetic with a keen sense of urgency and goal orientation
  • Ability to work under tight deadlines and be adaptable to changing business needs

EEOC/Other

Fidelity Life Association is an equal opportunity employer and supports a diverse workplace. As a Fidelity Life employee, you will be eligible for Medical and Dental Insurance, Health Savings Account, Flexible Spending Accounts (Health, Dependent Care, and Transit), Vision, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.

 

Companies:

 

Fidelity Life Association is a leading provider of financial security for middle market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life also pioneered the use of predictive analytics to streamline the underwriting process and revolutionize the speed with which policies can be issued. Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build a consumer-centric reputation based on data analysis and insights.

 

In concert with Fidelity Life, Efinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, Efinancial operates call centers in Chicago and Seattle. Efinancial’s licensed agents and representatives reach thousands of consumers each day to help meet their unique life insurance needs – often with just a single phone call. As one of the largest lead-generation firms in the industry, the company is employing data analytics to drive greater economic value for our customers and the firm.

 

Together, Fidelity Life and Efinancial are revolutionizing the life insurance industry to make life insurance more accessible and affordable for everyday Americans. With an integrated product manufacturing and distribution system, the enterprise is uniquely positioned for closed intelligence and a seamless customer experience.

 

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