Fidelity Life/Efinancial

  • Senior Digital Marketing Analyst

    Location US-IL-Chicago
    Job ID
    2018-1774
  • Overview

    The Senior Digital Marketing Analyst is an incredible opportunity for an experienced analyst with a strong background in digital marketing to join a team that’s creating a center of digital excellence. The Senior Digital Marketing Analyst will support the marketing needs of our eFinancial and Fidelity Life brands: both leaders in the direct-to-consumer life insurance industry.

     

    As a member of the Marketing team, the Senior Digital Marketing Analyst will lead analyses to glean business insights that enhance our digital marketing performance. The Senior Digital Marketing Analyst will play a key role in determining next stage iterations on testing, content, copy, and other important aspects of our marketing programs to increase consumer engagement, acquisition, loyalty, and retention.

     

    The Senior Digital Marketing Analyst role encompasses analysis of all areas of the marketing funnel: awareness and consideration (websites, social media, content/video/blogs), purchase (nurture campaigns, cart optimization tactics), and retention (NPS, cross-sell, and up-sell).

     

    The ideal Senior Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into business strategies that deliver measurable results. This person will be responsible for daily/weekly monitoring and reporting, ad hoc deep dives, and leading meetings to share key data points and recommendations.

     

    Responsibilities

    • Provide data analysis and strategic insights to help accelerate the sales growth and profitability of eFinancial, Fidelity Life and eCoverage digital marketing channels
    • Build systems and processes to initiate, collect, combine, analyze, and translate information related to website tagging and analytics, campaign effectiveness, customer journey and segmentation, predictive modeling, lifetime customer value, and marketing mix
    • Track and analyze digital marketing key performance indicators (KPIs) such as traffic by source, site conversion rates, digital marketing attributed revenue and margin, and engagement analytics
    • Analyze data sets to identify high value opportunities and audience segments to target through digital marketing efforts. Provide insights to increase revenue across digital campaigns
    • Use multiple data sources to create and present weekly and monthly digital channel reports, and conduct ad hoc deep dives as required. Manage, organize, and present KPI reporting/dashboards for digital channels including ecommerce, websites, social media, SEO, text and email campaigns
    • Evaluate website performance, analyze site content, and ensure websites and applications have proper coding to collect requisite traffic data and support SEO
    • Analyze visitor-level data to understand user behavior across marketing channels (e.g., paid search, SEO, social, and display advertising)
    • Monitor and analyze the effectiveness of landing pages, display banner, ad copy, and other creative assets
    • Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking
    • Implement and analyze A/B or multi-variant tests to provide in-depth insights
    • Serve as subject matter expert for digital marketing trends, best practices, and tools
    • Provide training for internal employees on use of analytics tools and best practices as needed
    • Identify key needs or gaps and provide suggestions to close gaps
    • Work closely with marketing and business partners to understand their current business problems and develop reporting to better the business

    Qualifications

    • Bachelor's Degree in a quantitative field required; background in business, marketing, mathematics, statistics, economics a plus
    • 5+ years of experience in web/digital marketing analytics and reporting required, ideally Google Partner certified
    • Proven experience with analytics setup, analysis, reporting, recommendations, and strategy
    • Advanced experience with Microsoft Excel to create complex reporting models from concept to completion (e.g., pivot tables, charts, vlookup, simifs, etc.)
    • Experience defining goals and KPIs. Deep understanding of key digital marketing metrics (e.g., CPA, CPL, CPC, CPM, etc.)
    • Excellent project and time management skills, with ability to manage a portfolio of marketing analytic dashboards and projects across brands and digital channels
    • Strong presentation skills including verbal presentation and formal written documents using PowerPoint and Word
    • Superior attention to detail
    • Willingness to go beyond the traditional data queries and to understand online behavior from a user and site experience perspective
    • Strong interpersonal skills including problem solving, influencing, and change management
    • Highly collaborative and team-oriented
    • Self-starter who is resourceful and able to work with ambiguity
    • Experience with the following tools and applications:
      • Web analytics (Google Universal Analytics, Google Tag Manager, etc.)
      • A/B testing and personalization (Optimizely)
      • Ad serving technology and search platforms (DCM, AdWords, etc.)
      • Data visualization (PowerBI, Tableau, Google Data Studio)
      • Social media Hootsuite, Facebook Business Manager)
      • SEM (semrush, deomoz, etc.)
      • Marketing automation (Marketo)
      • Attribution (visualIQ, Adometry)

     

     

     

     

     

     

     

     

    EEOC/Other

    Fidelity Life Association (FLA) is an equal opportunity employer and supports a diverse workplace offering a great work environment, challenging career opportunities, professional training and competitive compensation.

     

    As an FLA employee you would be eligible for the following company paid benefits; short and long term disability coverage, life insurance, accidental death and dismemberment and a vision care plan. In addition, contributory health and dental insurance, flexible spending accounts, and a 401k plan are available.

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