The Senior Digital Marketing Analyst is an incredible opportunity for an experienced analyst with a strong background in digital marketing to join a team that’s creating a center of digital excellence. The Senior Digital Marketing Analyst will support the marketing needs of our eFinancial and Fidelity Life brands: both leaders in the direct-to-consumer life insurance industry.
As a member of the Marketing team, the Senior Digital Marketing Analyst will lead analyses to glean business insights that enhance our digital marketing performance. The Senior Digital Marketing Analyst will play a key role in determining next stage iterations on testing, content, copy, and other important aspects of our marketing programs to increase consumer engagement, acquisition, loyalty, and retention.
The Senior Digital Marketing Analyst role encompasses analysis of all areas of the marketing funnel: awareness and consideration (websites, social media, content/video/blogs), purchase (nurture campaigns, cart optimization tactics), and retention (NPS, cross-sell, and up-sell).
The ideal Senior Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into business strategies that deliver measurable results. This person will be responsible for daily/weekly monitoring and reporting, ad hoc deep dives, and leading meetings to share key data points and recommendations.
Fidelity Life Association (FLA) is an equal opportunity employer and supports a diverse workplace offering a great work environment, challenging career opportunities, professional training and competitive compensation.
As an FLA employee you would be eligible for the following company paid benefits; short and long term disability coverage, life insurance, accidental death and dismemberment and a vision care plan. In addition, contributory health and dental insurance, flexible spending accounts, and a 401k plan are available.