Fidelity Life/Efinancial

Digital Marketing Analyst

Location US-IL-Chicago
Job ID


Join a fast-growing organization that is leading the direct-to-consumer life insurance industry. With a uniquely integrated marketing, product, and agency model, eFinancial and Fidelity Life are making it easier for middle market customers to get the life insurance they need at a price they can afford.


Fidelity Life is a leading provider of financial security for middle market consumers. With a history of innovation, the company is redefining the life insurance industry with patented products and processes. Fidelity Life pioneered the use of predictive analytics to streamline the new business process and revolutionize the speed with which policies can be issued. Established in 1896, Fidelity Life enjoys a long track-record of success and continues to build its reputation of sound fiscal management and customer-focused innovation. 


In concert with Fidelity Life, eFinancial is an online and call-center-based insurance agency with a proven direct-to-consumer life insurance model. Using a proprietary and patented sales technology platform, eFinancial operates call centers in Chicago and Seattle. eFinancial’s licensed agents and representatives reach thousands of consumers each day to help meet their unique life insurance needs – often with just a single phone call. To complement this channel, the company recently expanded to offer an entirely digital purchase experience.


Together, Fidelity Life and eFinancial are revolutionizing the life insurance industry to make life insurance more accessible and affordable for everyday Americans. With an integrated marketing, product manufacturing, and controlled distribution system, the enterprise is uniquely positioned for growth. 


The Digital Marketing Analyst will support marketing analytics with insights to enhance our digital marketing performance. The Digital Marketing Analyst will support next stage iterations and best practices related to web site traffic, user experiences, testing, and other important aspects of our digital platforms to increase consumer engagement and new customer acquisition.

The Digital Marketing Analyst role encompasses analysis of the digital ecosystem including: digital purchase experience, campaign analysis, lead nurture, and conversion optimization across the various web site properties, landing pages and campaigns.


The ideal Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into insights and visualizations to convey a narrative easily understood by various audiences. This person will be responsible for daily/weekly monitoring and reporting and sharing insights.  A good understanding of digital tracking/tagging and experience using a tag management system (Google Tag Manager, Tealium, etc.) and working with web analytics tools such as Google Analytics or Adobe Analytics is required.


  • Provide data analysis and insights to help accelerate the sales growth and profitability of the digital purchase experience across partnership sites, eFinancial, Fidelity Life and eCoverage
  • Utilize data analytics tools to query, filter and merge large data sets, analyze results and make strong recommendations.
  • Provide maintenance, updates, and ongoing audits of GTM tagging across properties (eFinancial/Fidelity Life/eCoverage/Digital/ Partners)
  • Troubleshoot Google Analytics tracking issues including page tags, conversion tracking, custom events, and ecommerce tracking
  • Track and analyze the digital purchase funnel key performance indicators (KPIs) such as page conversion rates, cart abandonment conversion, and traffic by partnership source
  • Update and maintain web site dashboards and assist in preparing regular KPI dashboards for digital channels including ecommerce and partnership websites
  • Adhoc reporting and analysis


  • Bachelor's Degree in a quantitative field required; background in business, marketing, mathematics, statistics, economics a plus
  • 2 -4 years of experience in web/digital marketing analytics and reporting required, ideally Google Partner certified
  • 1-2 years’ experience using a tag management system ( Google Tag Manager, Adobe DTM, Tealium, etc.)
  • Proven experience with analysis, reporting, and providing actionable insights
    • Advanced experience with Microsoft Excel to create complex reporting models from concept to completion (e.g., pivot tables, charts, vlookup, sumifs, etc.)
  • Experience with the following tools and applications
    • Web analytics (Google 360, Google Tag Manager, etc.)
    • Data visualization (PowerBI, Tableau, Google Data Studio)
    • SEM (semrush, moz, AdWords, etc.)
    • Web visualization (Hotjar, VWO)
    • SQL, BigQuery
    • A/B testing and personalization (VWO, Google Optimize)


  • Experience preparing dashboards and understanding of key digital marketing metrics (e.g., CPA, CPL, CTR, CPC, CPM, etc.)
  • Understanding of current digital marketing best practices and trends.
  • Familiarity with UTM codes and their appropriate use for campaign tracking
  • Excellent project and time management skills, with ability to support a range of marketing analytic dashboards and projects across brands and digital channels
  • Driven, self-motivated attitude. Ability to do great work independently with minimal direction as well as collaborate closely with teams.
  • Willingness to go beyond the traditional data queries and to understand online behavior from a user and site experience perspective


Fidelity Life Association/eFinancial is an equal opportunity employer and supports a diverse workplace.  As a Fidelity Life/eFinancial employee, you will be eligible for Medical and Dental Insurance, Health Savings Accounts, Flexible Spending Accounts (Health, Dependent Care & Transit), Vision Care, 401(K), Short-term and Long-term Disability, Life and AD&D coverages.


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