The Product and Distributor Support Representative is the subject matter expert for all Fidelity Life product offerings available to its distributors. Reporting to the Product and Distributor Support Executive, this position will provide Fidelity Life’s distributors with the knowledge and tools required to sell its products in the most efficient manner and with the highest level of integrity.
The Senior Digital Marketing Analyst is an incredible opportunity for an experienced analyst with a strong background in digital marketing to join a team that’s creating a center of digital excellence. The Senior Digital Marketing Analyst will support the marketing needs of our eFinancial and Fidelity Life brands: both leaders in the direct-to-consumer life insurance industry.
As a member of the Marketing team, the Senior Digital Marketing Analyst will lead analyses to glean business insights that enhance our digital marketing performance. The Senior Digital Marketing Analyst will play a key role in determining next stage iterations on testing, content, copy, and other important aspects of our marketing programs to increase consumer engagement, acquisition, loyalty, and retention.
The Senior Digital Marketing Analyst role encompasses analysis of all areas of the marketing funnel: awareness and consideration (websites, social media, content/video/blogs), purchase (nurture campaigns, cart optimization tactics), and retention (NPS, cross-sell, and up-sell).
The ideal Senior Digital Marketing Analyst candidate must be analytical but possess the skills to translate data into business strategies that deliver measurable results. This person will be responsible for daily/weekly monitoring and reporting, ad hoc deep dives, and leading meetings to share key data points and recommendations.
As a senior member of the Marketing Leadership Team, this role is responsible for leading the development and delivery of a fully integrated D2C marketing strategy for the eFinancial and Fidelity Life businesses. This includes customer acquisition and retention campaigns, content management across digital touchpoints (i.e., websites, social, mobile, etc.), and brand development. The position reports to the Chief Marketing Officer.
Working in a cross-functional environment, the role will be based in Chicago with some travel required to the Seattle, Washington area.